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Understand the metrics we use and why they are important for informing your strategy.

Metrics & Methodology

Our 5 Key KPIs

What are 'Mentions'?

What are 'Contributors'?

What is 'Reach'?

What are 'Impressions'?

What is 'PR Value'?

Understand what our key KPI's are and why we report this way.

Our Metrics Explained

Online Media metrics

Print Media metrics

Instagram Stories metrics

Instagram Posts metrics

TikTok metrics

Cheat Sheet - Metrics by media type

Deep dive into our metrics per media type.

By Media Type

What’s the difference between 'Reach' and 'Impressions'?

Why might my Reach or Impressions look different across services?

How do you measure Unique Monthly Visitors (UMV)?

Why do you only count likes and comments in engagement?

Why do you use TikTok views instead of followers for Reach?

Why do you multiply Ad Value by 3 for PR Value?

Should I rely on PR Value to measure success?

Frequently asked questions about our metrics

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