Print media continues to play a vital role in brand storytelling. These metrics show how we measure mentions, audience, and value in traditional publications, ensuring print coverage is reported with the same rigour as digital.

The total number of brand or product mentions in print media.

The total number of print publications mentioning your brand.

The estimated number of people who read a publication, provided through audited circulation and readership figures.

Reach is equal to the readership of the publication.

Impressions are calculated as the number of mentions multiplied by readership.

First, we calculate

PR Value is then calculated as Ad Value multiplied by three.