Instagram posts are a cornerstone of social media campaigns. These metrics cover how we measure visibility, audience, and engagement for static and carousel posts, giving you a reliable benchmark of brand impact on the platform.

The total number of Instagram posts tagging your brand.

The total number of unique post authors mentioning your brand.

The number of followers of the post author.

The total number of likes and comments a post receives within the first 24 hours.

We do not include Instagram views in this calculation. Views would always skew results in favour of Reels over standard posts, making it difficult to compare performance fairly across different formats. By focusing only on likes and comments, we ensure engagement is measured in a way that is transparent, consistent, and comparable across all types of Instagram content.

Engagement divided by followers, multiplied by 100.

Reach is equal to the creator’s follower count.

Impressions are calculated as the number of mentions multiplied by followers.

First, we calculate

PR Value is then calculated as Ad Value multiplied by three.