TikTok’s algorithm-driven discovery model makes it one of the most dynamic and impactful platforms for brand exposure. These metrics highlight how we measure reach, engagement, and value in a way that reflects how TikTok truly works.

The total number of TikTok videos tagging your brand.

The total number of TikTok creators tagging your brand.

The number of followers of the creator.

The total number of likes and comments a video receives within the first 24 hours.

We deliberately exclude view counts from engagement, since views are already captured in Reach and Impressions. This approach ensures that engagement reflects active audience interaction, not just passive exposure, and allows for clear comparison between TikTok content and other platforms.

Engagement divided by followers, multiplied by 100.

Video views divided by followers, multiplied by 100.

Reach is based on video views, not followers. This reflects TikTok’s distribution model, where the For You page drives most exposure rather than a creator’s follower base.

Impressions are equal to the total number of video views.

First, we calculate

PR Value is then calculated as Ad Value multiplied by three.