Instagram Stories are fast, engaging, and often the first touchpoint for brand interactions. These metrics explain how we measure your brand’s performance in story content, focusing on visibility and audience size.
Mentions
The total number of Instagram story frames tagging your brand.
Contributors
The total number of unique story authors mentioning your brand.
Followers
The number of followers of the story author.
Reach
Reach is equal to the creator’s follower count.
Impressions
Impressions are calculated as the number of mentions multiplied by followers.
PR Value
First, we calculate
Ad Value: impressions divided by 1,000, then multiplied by the Instagram Stories CPM ($10).
PR Value is then calculated as Ad Value multiplied by three.