What are the 5 Key KPIs?
We focus on five core metrics: Mentions, Contributors, Reach, Impressions, and PR Value.
These KPIs provide a balanced view of both scale and quality, helping you measure how much coverage you are generating, who is driving it, how many people it could reach, how many times it could be seen, and what that exposure is worth in market terms.
Why do these KPI's matter?
Together, these KPIs give brands a 360° view of media performance across social, online, and print. They allow you to benchmark consistently across channels, track growth, and identify opportunities in your strategy.
Why have we chosen these KPIs?
The metrics we prioritise are not just numbers; they are carefully chosen to reflect the value and credibility of earned media.
Mentions: Show how much coverage your brand generates.
Contributors: Reveal the breadth of voices supporting your brand.
Reach: Estimates the size of your potential audience.
Impressions: Show frequency and visibility of coverage.
PR Value: Translates exposure into financial worth.
Why does a 360° view matter?
Some metrics, such as mentions, can skew heavily to social, while others, such as reach, are higher in online media. By combining all five, we give you a balanced and market-relevant evaluation of brand impact.
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