Tags, tag groups, and segmented reporting work together to help you analyse your coverage through meaningful lenses such as campaigns, products, or PR strategies. These features make it easier to connect your day-to-day media activity to measurable outcomes.
🚨 Important Tip for Agencies: Tags and tag groups are visible across both agency and client views. Anything you tag can also be seen by your client (if they have client access) when they log in to their dashboard.
Tags
Tags let you label coverage with key identifiers such as campaign names, product categories, or contributor types. They form the foundation of your reporting, allowing you to segment coverage in ways that reflect your real PR and marketing activity.
Examples of useful tags:
Campaigns: Summer Seeding, Holiday Gift Guide, Brand Trip 2025
Products: Hydrating Serum, SPF 50 Mist, Lip Oil
Contributors: Media, Influencer, Creator Partner
Tags make it simple to track how each initiative performs over time and form the building blocks for deeper analysis.
👉 Learn more: Learn about Tags
Tag Groups
Tag Groups let you organise related tags under a single, higher-level category for more strategic analysis.
For example:
A Tag Group called PR Seedings might include tags like Summer Seeding and Gifting Week.
A Tag Group called Events might include Launch Event, Pop-Up Activation, and Media Breakfast.
A Tag Group called Agency Generated Coverage might include all your tags.
Tag Groups bring structure to your data, allowing you to view combined results for multiple initiatives that belong to the same strategic pillar.
When used consistently, Tag Groups help you understand performance across broader themes such as earned vs paid, event vs seeding, or agency vs organic coverage.
👉 Learn more: Learn about Tag Groups
Segmented Reporting
Segmented Reporting lets you instantly narrow your dashboard or reports by specific tags or tag groups. This makes it easy to focus on the coverage that matters most.
You can:
View only coverage related to a single campaign or product launch
Compare results between tag groups such as Events and PR Seedings
Build reports that focus on specific initiatives or contributors
Filtering brings your data to life, turning your dashboard into a live reporting tool that highlights performance through any chosen lens.
👉 Learn more: Filtering Dashboards and Reports by Tags or Tag Groups
Best practices for agencies
Instead of deleting coverage your agency didn’t generate, tag the content into a specific campaign or a general Ongoing PR, and then add all tags into a tag group called Your Agency Generated. This way, you’ll be able to:
Show your client exactly how much coverage, reach and value your agency has driven
Compare “agency-generated” mentions against overall mentions for ongoing ROI reporting
🚨 Important to know:
Tags and tag groups are visible across both agency and client views. Anything you tag can also be seen by your client when they log in to their dashboard.
Deleting mentions, however, removes them completely from your company’s view but does not affect other companies’ dashboards.
This ensures agencies and clients are both working from the same data while maintaining flexibility to create focused, campaign-level views.
Why these features matter
Tags, tag groups, and segmented reporting give structure and meaning to your data.
Together, they help you:
Understand what activities drive the most impact
Track campaign, product, or contributor performance over time
Create reports that align with your business and PR objectives
Reduce manual work when producing campaign or monthly reports
These features transform raw coverage into organised, strategic insight, helping you see not just how much coverage you have received, but what kind of activity is driving the strongest results.