Introducing Tags
Tags give you the flexibility to group and analyse your PR coverage without needing spreadsheets. They connect your media activity directly to business objectives and make it easy to see how each campaign, product, or creator type performs.
By tagging coverage, you can:
Quickly build campaign reports and see results in real time
Track ROI across different activities
Spot trends and identify what drives engagement
Save hours of manual sorting in a limited Excel tracker
What tags are
Tags are labels that you can apply to any piece of coverage in your portal. You can tag mentions by campaign, product, strategy, or anything else relevant to how you report.
Examples:
By Campaign: Fashion Week, Father’s Day Gifting, Aus Open Lunch
By Product: Lip Oil, Face Serum, Tote Bag
By Contributor Type: Media, Creator, VIP
By Reporting Period: September 2025, Q4 FY25
Each brandspace has its own tags, so you’ll only ever see tags related to the brand you’re currently working in.
For example, Brand 1 will have its own unique tag list separate from Brand 2. This ensures your tagging remains clear and brand-specific.
How to tag a mention
There are a few ways to tag mentions in the portal, depending on how you like to work. We will run you through how to tag a mention using Grid View.
Bulk tagging using grid view
If you want to tag several mentions at once, tagging in grid view will be the most efficient method.
1. Click on the coverage cards you would like to tag.
2. This will open up our black selection menu, and choose the tag icon.
3. Choose from existing tags or create a new one.
4. This will automatically apply your chosen tag to all selected mentions at once for faster organisation.
Individual Tagging using Book View
Book View lets you tag individual mentions while viewing their images, perfect for visual content like Instagram Stories.
1. Navigate to Book View. You can access it from the All Media tab or any specific media type tab.
2. On each mention card, you’ll see a Tag box. Click it to add or edit tags.
3. Choose from existing tags or create a new one. Changes are saved automatically when you exit.
💡 Tip: Searching for keywords first helps easily identify coverage connected to a campaign. You can do this through our table view.
Managing your tags & tag groups
If you make a typo, go to the Tags & Tag Groups (located at the top right-hand side of your dashboard). Within this page, you can edit, describe, or delete a tag.
💡 Tip: You can also view the Activity Log here, which shows who created and applied tags, and when.
Best practices
Be consistent: Agree on a clear naming format with your team before tagging. For example, use “Lip Oil Launch” instead of “LipOilLaunch” or “Lip Oil campaign”. Consistent naming keeps your reporting clean and ensures everyone filters by the same tags later.
Utilise Tag Groups: You don’t need to tag everything twice. For example, if you tag mentions as “Advent Calendar 2025”, and that tag sits within the “Seeding” tag group, all those mentions will automatically roll up into your Seeding results. This keeps your tagging simple while ensuring your reports stay complete and accurate.
Keep it relevant: Only create tags that help you report meaningfully. Every tag should link back to a real activity, campaign, or reporting need.
Avoid overlap: Don’t tag the same mention with two near-identical tags, such as “Lip Oil Launch” and “Lip Oil Send Out.” This can fragment your reporting and make comparisons harder later.
Review regularly: Every few months, take a moment to tidy up your tags. Remove outdated or unused ones so your tagging system stays clean, accurate, and easy to navigate.