Introducing Tag Groups
Tag groups help you zoom out. Instead of tagging every mention with multiple related tags, you can group similar ones together.
For example, if you tag your coverage as “Australian Fashion Week,” you don’t need to also tag it “Events.”
When you add “Australian Fashion Week” to your “Events” tag group, all those mentions will automatically appear in that group for reporting.
Tag groups save you time and help you see how broad strategies perform side by side.
What tag groups are
A tag group is a collection of related tags that roll up into a shared theme or strategy.
Examples:
Product Campaigns: Lip Oil Campaigns, Face Serum Campaigns, Fragrance Campaigns
Campaign Types: Events, PR Seedings, Brand Trips
Product Lines: Skincare, Fragrance, Makeup
Strategy Messaging: Community Building, Brand Advocacy
Drivers: Agency-Generated Coverage, Organic Mentions
Each brandspace has its own tag groups, so you’ll never see cross-brand tags or unrelated client data.
How to create a tag group
Creating a tag group is quick and easy.
1. Navigate to the Tags & Tag Groups page in your dashboard, then select the Tag Groups tab.
2. Click the New Tag Group button (orange).
3. Give your group a clear name and an optional summary to help your team understand its purpose.
4. Select the relevant tags you’d like to include under your tag group, then click Create Tag Group.
💡Note: The summary is used when creating a tag group–based report. It appears on the second page of your report to provide context about the campaign or strategy.
5. Once created, you can use tag groups to filter dashboards and reports just like individual tags. Within seconds, you’ll be able to see how your Events 2025 coverage contributes to mentions, contributors, reach, impressions, and PR value. Or how your recent launch strategy of an event + seeding performed.
💡 Pro-Tip: Open two tabs side by side to compare results, such as Events 2025 vs Seedings 2025, and instantly see which strategy performed best.
Best practices
Think reporting-first: Create tag groups that reflect how you’ll want to analyse your results later. For example, if you often report by campaign type or product line, structure your groups around those dimensions so reporting feels seamless.
Save time: Let tag groups do the heavy lifting so you don’t need to tag mentions twice. For example, if you’ve already tagged mentions as Fashion Week 2025, and that tag sits under your Events group, all those mentions will automatically be included in your Events reporting.
Review regularly: As your campaigns evolve, revisit your tag groups. Add new tags or remove outdated ones to keep your structure relevant and ensure your reporting stays accurate.