Tag and Tag Group reports let you analyse your coverage through a specific lens, such as a campaign, product launch, or group of related tags. They’re ideal for more focused, segmented reporting. Gone are the days of spending several manual hours screenshotting and doing the math to create end-of-campaign reports. With MVO, we can do this in minutes.
Tag Report
Exports coverage linked to one specific tag (for example, “Influencer Send-Out” or “Summer Launch”).
💡 Best for: single campaign or agency-generated monthly reporting summaries.
Tag Group Report
Exports coverage linked to a group of related tags (for example, a tag group combining several product launches).
💡 Best for: comparing or aggregating performance across related campaigns or categories.
How to Create a Segmented Report
1. Start from your brandspace dashboard
To create a report, you need to be in a brandspace dashboard.
2. Apply tag or tag group filter
To generate a Tag Report, select a single tag.
To generate a Tag Group Report, select your tag group.
💡 Pro-Tip: The description added to your tag group will appear on the cover page of your report.
3. Download report
On the right-hand side, just under the navigation bar, click the orange Download report button.
4. Report style, media & currency
Pick the:
Type of report
Medias to include
Currency to report in
Click Continue to proceed.
5. Review your filters and add your summary
Confirm your report filters match what you expect.
You have the option here to add your own summary to the report. You can insert dynamic metrics to ensure your summary is updating with you, not against you.
6. Check Your Email
You’ll receive an email once your PDF report is ready.
Click the orange Media Book PDF Export button to download it.
Examples
Tag and Tag Group Reports are ideal for campaign recaps, client deliverables, or comparing how different initiatives performed across media types.
A Tag Report for “Valentine's Day Influencer Seeding” will show only mentions tagged with that campaign.
A Tag Group Report for “Holiday Launches” will combine all related product launch tags into one cohesive report.