Tags and tag groups are designed to replace the need for in-house spreadsheets, giving you a smarter, more powerful way to organise and analyse your coverage. By applying tags to mentions, you can instantly create structured reporting views that connect your PR activities back to real business objectives.
What are Tags?
Tags are flexible labels that you can apply to coverage to categorise it in ways that matter most to you.
For example:
Tag by Campaigns - e.g. Aus Open Lunch, Father's Day Gifting, Fashion Week
Tag by Products - e.g. Lip Oil, Face Serum, Tote Bag
Tag by Contributor Type - e.g. Media, VIP Creator, Face of Brand
Tag by Reporting Date - e.g. September 2025, October 2025, November 2025
What are Tag Groups?
Tag groups let you cluster related tags together. Tag groups give you the ability to compare strategies side by side, helping you answer big-picture questions about your PR activity.
For example:
Grouping tags into Product Campaigns - e.g. Lip Oil Campaigns (Lip Oil send-out, Lip Oil event, Lip Oil dinner)
Grouping tags into Campaign Types - e.g. Events, PR Seedings, Brand Trips
Grouping tags into Product Lines - e.g. Skincare, Fragrance, Face, Lips, Eye
Grouping tags into Strategy Messaging - e.g. Community Engagement Campaigns, Community Building Campaigns, Brand Advocacy
Grouping tags into Driver - e.g. Agency-Generated Content (include all mentions with a tag under this group), Organic Love
The insights you can gain
By filtering your dashboard or creating reports using tags and tag groups, you can:
Build campaign reports in seconds - instantly filter your dashboard results or pull together reports by all mentions tagged to a campaign or initiative.
Compare campaign strategies - for example, use the Events tag group against PR Seeding to see which strategy generated more reach, impressions, engagement, and PR value.
Track ROI by activity - understand which product lines, creator types, or messaging delivered the strongest results.
Spot trends quickly - surface insights like “PR Seeding generated more engagement, but Events drove higher reach.”
Prove agency value - easily showcase agency ROI by highlighting the results of agency-generated coverage vs the overall buzz.
Customise reporting for stakeholders - filter by the dimensions you care about most, without needing to manipulate spreadsheets.
Why it matters
Tags and tag groups put you in control of your data. Instead of spending hours in Excel, you’ll have structured insights at your fingertips, allowing you to:
Easily demonstrate the ROI of PR activities to internal and external stakeholders.
Optimise future strategies by comparing past performance.
Confidently report on what’s working and what isn’t.