This guide will help you explore and make the most of MVO's Media Evaluation service.

Media Evaluation is at the heart of our platform. It gives you comprehensive insights into your brand and competitors, helping you report on coverage wins and uncover actionable insights that keep your media marketing strategy ahead.

Our Media Evaluation service brings together all your online, print, and social media coverage into one streamlined dashboard.

We create your brand search for you in the backend, often using up to 100,000 characters of search terms. These include:

This ensures we capture a wide range of content and maximise the accuracy of your reporting.

To access the portal, log in via the link below:

Once inside, you'll be met with your brandspaces home page. Click on go to dashboard on any of your brandspaces to get started.

For a step-by-step walkthrough, see our detailed guide: Navigating the brandspace homepage

Your dashboard gives you instant access to performance insights.

To learn how to read and navigate the dashboard effectively, see our quick guide: Navigating the Dashboard.

Turn your search results into structured performance reports for easy sharing and tracking.

For instructions, see our quick guide: Creating a Report.

You can share your dashboard or reports with team members or clients for seamless collaboration.

See our guide: Sharing Results with Your Team or Clients.

Within your performance dashboard, you can track and measure coverage across:

No. We do not track advertising posts on TikTok or Instagram, as the dashboard is designed specifically for PR coverage and editorial content.

However, we do track paid partnerships with creators when they are shared in the style of standard grid posts.