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Brandspace access levels

More control and flexibility for agency and client collaboration

Written by Ellen

Brandspace Access Levels let you choose what your client’s entire Brandspace can do. This setting defines how much control a client has over their coverage, tagging, and reporting. It helps agencies collaborate effectively while keeping data accurate and consistent.

Understanding Each Access Level:

Feature

Editor

Analyst

Viewer

Best For

Agencies or internal teams managing coverage and reports

Clients who should see updates but not edit coverage

Clients or stakeholders who only need visibility

Create Tags and Tag Groups

Tag Coverage

Add Coverage

✅ (when available)

See Tags on Coverage

Filter Dashboards and Generate Reports

View Coverage and Metrics


Editor Access

Best for: Agencies or internal teams managing coverage and reports.


What this level allows:

  • Create tags and tag groups

  • Tag coverage

  • Add coverage (when available)

Editor access provides full control over coverage organisation and tagging. It is ideal for teams that need to manage reporting structure, tag creation, and analysis directly in the Brandspace.


Analyst Access

Best for: Clients who should see your updates but not edit coverage.


What this level allows:

  • See tags on coverage

  • Filter dashboards by existing tags or tag groups

  • Generate reports

Analyst access gives your client a clear view of all your work, including tags, tag groups, and reports, without the ability to make structural changes. It is perfect for agency and client setups where the agency manages the data and tagging, and the client focuses on insights and reporting.


Viewer Access

Best for: Clients or stakeholders who only need visibility.


What this level allows:

  • Review coverage and metrics only

  • Cannot see tags or tagged groupings

Viewer access is the most restricted level. It suits stakeholders who only need to see dashboards or reports, such as leadership teams or executives.


Recommended Setup for Agencies

For most agency and client relationships, the recommended setup is:

  • Agency: Editor access

  • Client: Analyst access

This setup gives your team full control to manage tagging, organise coverage, and maintain data accuracy. Your client can:

  • View all updates in real time

  • See tags, tag groups, and dashboards as you create them

  • Generate their own reports without affecting your setup

It provides transparency for clients and flexibility for your team, keeping everyone aligned while avoiding confusion or accidental edits.


Tips for Managing Brandspace Access

  • Set once per Brandspace: Access levels are applied to the entire Brandspace, not individual users.

  • Review as relationships evolve: You can update a Brandspace’s access level if your client’s needs change.

  • Keep control centralised: Reserve Editor access for your agency team to maintain consistent data and reporting.

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