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Reporting in MVO

Written by Ellen

MVO gives you flexible reporting tools so you can analyse and share your coverage across social, online, and print media. You can now choose from two report styles and apply a wide range of filters to shape the exact report you need.

Reports

Report Level

Report Format

Best For

Comprehensive

PDF

Ideal for detailed, deep-dive analysis. Includes:

  1. Summary KPIs

  2. Media deep dive

  3. Coverage in grid view

  4. Contributor breakdown table

Standard

PDF

Ideal for semi-detailed visual reporting. Includes:

  1. Summary KPIs

  2. Media deep dive

  3. Coverage in grid view

Summary

PDF

Ideal for quick performance snapshots. Includes:

  1. Summary KPIs

  2. Media deep dive

Excel

Detailed and editable.

Best for your own data analysis and coverage logs.


Available Filters for Reporting

You can apply one or many filters to customise your report. All filters can be mixed and matched.

Date Range

Select the date range for your data.

Tags

Report on a single tag, such as a campaign or product.

Tag Groups

Group related tags together for strategy-level reporting.

Contributor

Focus on one creator or publication.

Coverage Type

Generate a report focused on paid or organic coverage.

Currency

Report using different currencies.


How to Choose the Right Report

Want a polished report to share with clients?

  • Choose a PDF Report.

Need detailed data for internal analysis?

  • Choose an Excel Report.

Reporting on one specific campaign or topic?

Comparing or combining multiple tags under one strategy or theme?

Looking to compare paid coverage performance across multiple media types?

  • Stack filters together to build a multi-layered report.

Next Step: Explore how-to guides.

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