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An Overview of MVO

Written by Ellen

We know that learning a new platform can feel like a challenge, but we’re here to make it as simple as possible. This guide will help you get started and up and running quickly.

This article is part of our Help Centre, where you’ll find a library of resources designed to support you. Our Help Centre covers a wide range of topics in different formats, including:

  • FAQs – quick answers to common questions

  • How-tos – step-by-step guides to using MVO features

  • Content deep dives – detailed explanations of metrics and functionality

  • Best practices – tips to help you get the most out of the platform

Whether you’re just starting or exploring advanced features, you’ll find the guidance you need here.

To Log in to MVO

Click the links to jump straight to that part of this article.


MVO Basics - First-time onboarding

This guide is perfect for new users getting set up for the first time or just wanting a refresh.

Within this guide, you'll learn how to:

  • Log in to MVO

  • Find your brand coverage & navigate the dashboard

  • Understand the metrics & methodology

  • Add, tag & delete coverage

  • Generate reports

  • Share results with your team or clients

  • How to contact support

  • Keeping up to date with MVO


MVO Fundamentals - Explore our Product Suite

If you’re comfortable with the basics, dive deeper into what MVO can do.

Explore products and features like:

  • Media Evaluation

  • Campaign Reporting

  • Competitor Access

  • Competitor Benchmarking

  • MVO Services Deck

Explore our Product Suite guides & decks.


MVO Advanced - The Strategy Playbook

Learn how to unlock more advanced functions and extract maximum value from MVO insights.


Accessing Support

  • Discover all the ways to get assistance, including:

    • In-App Chat: Chat with our Live Support Team

    • Email Support: Access our Product Experts

    • Help Centre: Search detailed articles and guides

When you're on our platform, you can always find support through the help centre (found in your navigation bar) or through our live chat (found in the bottom right-hand corner of your screen).

Explore our complete Accessing Support guide.


MVO Updates

  • Stay in the loop with product releases and future plans.

    • MVO Product Release Notes & Roadmap

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